The Top 5 Tips to Help Freelancers Get Better Search Engine Rankings

Search Engine Optimization is a long process that includes on-page optimization and link building along with various other techniques. On-page optimization is generally a lot quicker and easier than finding good links, and that is why on-page optimization is a really good way to increase your rankings in no time at all.

This article will inform you of the top 5 ways to easily help you improve the search engine status of your website.

1.    Re-think your Page Titles

Rewriting titles that have not been optimized on your website is a great technique to use as it will be guaranteed to change search engine rankings and provide you with a better click through rate. Your page titles are located in the HTML Header and are important for both search engines and users.

You want your page titles to be short, so less than 70 characters, and they should be descriptive while also containing your keywords. But they also need to be attractive and memorable so you’re more likely to have people clicking through to your site when it comes up on a search engine.

2.    Re-think your META-Tags

Your META-Tags are found in the HTML Header and contain brief information about your page. The three most important forms are the meta-description, the meta-keywords and the meta-robots.

Your meta-description is the most important in SEO because it will appear as a short description of your page on search engine results. Needless to say these need to be short, so less than 150 characters. Also, like your title, they need to be attractive and be written to perfection; otherwise nobody will click through to your page.

Your meta-keywords is the next most important, however it doesn’t have much significance in terms of SEO. Meta-keywords don’t affect your rankings on search engines, so don’t spend much time on this.

Your meta-robots is the next most important because it specifies whether or not your particular page should be indexed and whether or not the included links should be followed. The default value should be “index,follow”, so don’t change this unless you really know what you’re doing.

3.    Focus on internal linking

Internal linking is one of the most important things you can do to affect your SEO. Internal linking means the way the pages on your site link to each other. The main thing you want to focus on is making sure the important pages on your site are as close to your homepage as possible. Linking directly to those pages from your main page means that their page views will increase. So if you want to increase the search engine ranking of one of your internal pages then make sure you link them from pages on your site that already have a high ranking, or from the homepage.

4.    Bear in mind your keywords

A very important step in SEO copywriting is creating a list that contains all the main keywords that describe your page, including popular terms that make it easier for users to find you in search engines. When you’ve found the main terms, it’s imperative that you select the most important ones to your page and use them in the title, meta-description, HTML headings and most importantly, the text of you page.

You want to focus on your keyword rank, which measures how optimized a certain term is on one page. A good way to measure this, along with your Title, Meta-description and HTML Header is the Keywords Analyser Tool. So while analysing your pages make sure your important keywords already have a relatively high keyword rank (they will be green).

5.    Use all the tools at your disposal

The final quick and easy way to improve your search engine ranking is to use all the available tools. Use XML sitemaps to make it easier for search engines to find your pages and index them, submit your site into the major search engines using their Webmaster Tools and then you can monitor the results of your actions with a Web Analytics service. In order to improve your websites SEO status you must use all the right tools.

All of these tools and techniques can help you achieve better rankings in search engines. Just remember that the most important thing you can do is provide quality content for your users. Without good content you’re nothing.