Search Engine Optimization is a long
process that includes on-page optimization and link building along with various
other techniques. On-page optimization is generally a lot quicker and easier
than finding good links, and that is why on-page optimization is a really good
way to increase your rankings in no time at all.
This article will inform you of the
top 5 ways to easily help you improve the search engine status of your website.
your Page Titles
Rewriting titles that have not been
optimized on your website is a great technique to use as it will be guaranteed
to change search engine rankings and provide you with a better click through
rate. Your page titles are located in the HTML Header and are important for
both search engines and users.
You want your page titles to be short,
so less than 70 characters, and they should be descriptive while also
containing your keywords. But they also need to be attractive and memorable so
you’re more likely to have people clicking through to your site when it comes
up on a search engine.
Your META-Tags are found in the HTML
Header and contain brief information about your page. The three most important
forms are the meta-description, the meta-keywords and the meta-robots.
Your meta-description is the most
important in SEO because it will appear as a short description of your page on
search engine results. Needless to say these need to be short, so less than 150
characters. Also, like your title, they need to be attractive and be written to
perfection; otherwise nobody will click through to your page.
Your meta-keywords is the next most
important, however it doesn’t have much significance in terms of SEO. Meta-keywords
don’t affect your rankings on search engines, so don’t spend much time on this.
Your meta-robots is the next most
important because it specifies whether or not your particular page should be
indexed and whether or not the included links should be followed. The default
value should be “index,follow”, so don’t change this unless you really know
what you’re doing.
on internal linking
Internal linking is one of the most
important things you can do to affect your SEO. Internal linking means the way
the pages on your site link to each other. The main thing you want to focus on
is making sure the important pages on your site are as close to your homepage
as possible. Linking directly to those pages from your main page means that
their page views will increase. So if you want to increase the search engine
ranking of one of your internal pages then make sure you link them from pages on
your site that already have a high ranking, or from the homepage.
in mind your keywords
A very important step in SEO copywriting
is creating a list that contains all the main keywords that describe your page,
including popular terms that make it easier for users to find you in search
engines. When you’ve found the main terms, it’s imperative that you select the
most important ones to your page and use them in the title, meta-description,
HTML headings and most importantly, the text of you page.
You want to focus on your keyword
rank, which measures how optimized a certain term is on one page. A good way to
measure this, along with your Title, Meta-description and HTML Header is the
Keywords Analyser Tool. So while analysing your pages make sure your important keywords
already have a relatively high keyword rank (they will be green).
all the tools at your disposal
The final quick and easy way to improve
your search engine ranking is to use all the available tools. Use XML sitemaps
to make it easier for search engines to find your pages and index them, submit
your site into the major search engines using their Webmaster Tools and then
you can monitor the results of your actions with a Web Analytics service. In order
to improve your websites SEO status you must use all the right tools.
All of these
tools and techniques can help you achieve better rankings in search engines. Just
remember that the most important thing you can do is provide quality content
for your users. Without good content you’re nothing.